Promote the 2015 Fit Family Challenge!

For the second year in a row, the SC Hospital Association is partnering with Coca-Cola and Parent Magazine to fight childhood obesity in SC by promoting the Fit Family Challenge. The Fit Family Challenge is a free statewide healthy family lifestyle program which will run from May 5 - June 29. The Fit Family Challenge is fun, interactive and effective! In 2014, 77% of survey respondents said they exercised more regularly and 62% said their families ate healthier as a result of the challenge. 

Here’s how it works. Families will register online and track activities for a chance to earn points and win prizes. The more they participate, the more points they earn and the more chances they have to win! Winners are determined by random drawings, so everyone has a chance. The online tracking program keeps a running balance of the total points per participant, which is added up by region and updated daily on a digital leader board, keeping communities engaged in a healthy competition between regions. Parent Magazine also provides participants with advice through blogs, access to wellness experts, wellness tips, and free classes.

Participation is free, easy and rewarding! Here’s how your organization can get involved:

  1. Promote the Fit Family Challenge to employees and visitors, encouraging registration and participation.
  2. Link to the Parent magazine in your region (Logo, URL and graphic can be provided).
  3. Provide a list of your organization’s community wellness classes (if applicable) with details for the Fit Family Challenge team to promote. Participants can earn extra points by attending classes and events!
  4. Utilize all available channels including social media, e-newsletters, websites and print to promote the Fit Family Challenge.

In 2014, with help from SCHA member hospitals, 10,306 participants enrolled and logged a total of 2,652,419 minutes! MUSC was one of the hospitals that participated by partnering locally with the Low Country Parent Magazine, along with local media and other health-promoting organizations, to engage families to join the challenge and move together towards a healthier, happier life. 

As part of the Challenge, Low Country Parent magazine selected two families as spotlight families. These families shared their challenges and successes along the way in feature stories, social media and a blog over the two-month Challenge. MUSC volunteered three experts to serve as coaches for two spotlight families, Dr. Susan Johnson, MUSC Director of Health Promotion as Life Coach, Janis Newton, Director of the MUSC Wellness Center as Fitness Coach, and Debbie Petitpain, MUSC/Sodexo Wellness Dietitian as Nutrition Coach. The MUSC experts worked individually and as a group with spotlight families, assisting them in achieving their goals and overcoming challenges throughout the 8-week challenge. They also provided the families with gift bags that included water bottles, t-shirts, pedometers, and free access to their outdoor fitness campaign and the MUSC Wellness Center.

The MUSC experts also shared their knowledge and expertise with the greater community through contributions to articles in the Parent Magazine, weekly newsletter sent out to all Fit Family Challenge participants by the Parent Magazine, and weekly blogs posted on a newly created MUSC Fit Family Challenge website. Dr. Johnson worked with her radio contacts to promote the Fit Family Challenge through weekly tips that also drove participants to sponsored events and conducted multiple radio interviews to promote the program. Debbie Petitpain worked with Live5 noon show to film a weekly Fit Family Challenge Healthy Recipe segment and all participated in press conferences and live remote events. They also assisted in several articles and news stories through the MUSC News Center and MUSC Catalyst

Dr. Susan Johnson, MUSC Director of Health Promotion, says “Good health is something that we all value - for ourselves, for our families, and for our communities. But we all know that it doesn’t come easy.  MUSC is committed to creating a healthy environment for over 12,000 employees, 3000 students, and the hundreds if not thousands of people who visit our campus each day. To create a culture of wellness that helps people make better choices while they are at MUSC requires commitment and connection to what we value, collaboration and connection to our community, and leading by example. 

MUSC is proud to be a partner in the SC Fit Family Challenge and is ready to assist families across the Low Country create healthier lives. Together, we can create a healthier SC! MUSC is excited to once again participate and support the Fit Family Challenge.” 

If you are interested in promoting the Fit Family Challenge to your employees, patients, visitors, and/or surrounding community, please contact Jeanette Gulledge, Fit Family Challenge Project Manager, at for more information and access to free marketing materials. 

03-30-2015 02:41 (EDT)