Palmetto Health and GHS Announce New Unified Brand

The two recently-united health systems will operate under the name Prisma Health starting in early 2019

Greenville Health System and Palmetto Health announced a new, unified brand coming in early 2019: Prisma Health.

The two health systems have been operating under the same parent company with the interim name SC Health Company since November 2017. Both will rebrand as Prisma Health in the coming months, while campuses and hospitals will retain their core names and identities that their patients are familiar with, like Greenville Memorial and Baptist.

Collectively, the new organization serves 1.2 million patients per year, with over 30 thousand employees and $3.9 billion in revenue. Their new, forward-thinking brand is designed to create a unified approach and culture across the system while continuing the important work and progress the two legacy systems have long worked towards independently.

“We’re poised for great change,” says Prisma Health Co-CEO Charles D. Beaman Jr. “With a motivated 30,000-team-member workforce, we’re confident we will continue to make strides to improve clinical quality, access to care and the patient experience for South Carolinians, while addressing the rising cost of healthcare.”

“What we’re doing now will pave the way for transformative changes to healthcare in South Carolina,” agrees Michael C. Riordan, Prisma Health Co-CEO. “And through our efforts, we’ve already identified ways to achieve more together by operating as one organization under a single name and brand identity.”

In addition to the new name and brand, all affiliaties will be replacing their mission, vision and values statements with a unified purpose statement: "Inspire health. Serve with compassion. Be the difference."

GHS President Spence Taylor, M.D. emphasized that Prisma Health will not alter either of the health systems' focus on quality of care.

"Patient care remains at the center of all we do," he says. "The trusted relationships between patients and their health care providers will not change, nor will our bedrock commitment to our communities and improving the lives of the people who live there, whether it's through patient care, academics or clinical research."

Palmetto Health President John Singerling echoed these sentiments, noting that "from the Upstate to the Midlands, we want our communities to see the Prisma Health name and know they can always turn to us for a personalized experience of high-quality, compassionate care. By unifying under one shared name, we will make it easier for our patients and their families to understand who we are and what we do when they need our services."

Palmetto Health-USC Medical Group, a joint venture between the Midlands affiliate of Prisma Health and the USC School of Medicine, will also be renamed Prisma Health-USC Medical Group in late 2019.