Fit Family Challenge Kicks off in the Palmetto State

SCHA, Coca Cola and other partners announce the kick off of the Fit Family Challenge at the South Carolina State House

In an effort to promote healthy, active lifestyles, the South Carolina Hospital Association is coming together with Coca-Cola, Palmetto Parent magazine, CVS, the SC Department of Health & Environment Control, and the association's member hospitals to help motivate families in the Palmetto State to get moving and create healthier lifestyles.

The Fit Family Challenge is an eight-week program in which South Carolina residents are challenged to get out and get active while earning points for a chance to win prizes between May 15 and July 10.

Participants can also find support via blogs, expert advice, wellness tips and information on free exercise classes through the Palmetto Parent website

“Palmetto Parent is excited to partner with Coca-Cola on the 2014 Coca-Cola Fit Family Challenge because we believe that daily exercise is critical for the overall health and well-being of children and adults. The Fit Family Challenge engages with families in our community in a fun, positive way about the benefits of a healthy lifestyle,” says Lori Coon, publisher of Palmetto Parent.

In the Midlands, participants can follow spotlight families that include City of Columbia Mayor Steve Benjamin and his family and Town of Lexington May Steve MacDougall and his family.

“The Fit Family Challenge is just one more example from The Coca-Cola Company that shows our commitment to dealing with today’s important issues. We believe that to seriously address obesity, there needs to be an open and honest dialogue, coupled with a comprehensive approach toward promoting nutrition and physical exercise,” said Alison Patient, sr. director, corporate affairs, Coca-Cola Bottling Company Consolidated.

South Carolina hospitals will be participating in a variety of ways during the challenge by providing nutrition classes and other activities.
“A healthy lifestyle starts with proper nutrition and daily exercise,” said Rozalynn Goodwin, vice president for community engagement for the South Carolina Hospital Association. “The South Carolina Hospital Association applauds and supports the Fit Family Challenge brought to you by Palmetto Parent and Coca-Cola as this program helps to raise awareness of this critical issue.”

“The Fit Family Challenge is a great example of the kind of public-private partnership that helps benefit the citizens of South Carolina by encouraging parents and children to live their lives healthier, better and longer,” said Catherine Templeton, director of the South Carolina Department of Health & Environmental Control.

The Challenge runs from now through July. To join simply register online at