Ads Help Hispanics Prepare For Medical Appointments

The Agency for Healthcare Research and Quality (AHRQ) launched a national advertising campaign encouraging Hispanics to get more involved in their health care and talk with their doctor about their medical concerns. Unless they are very sick, Hispanics tend to seek medical advice from acquaintances rather than go to the doctor, sometimes because they feel intimidated or embarrassed to ask doctors questions, AHRQ research shows.

The television, radio, print and online public service announcements seek to reduce health disparities by helping Hispanics prepare for medical appointments by thinking about questions to ask their doctors. Launched with the Ad Council, the Conoce las Preguntas (Know the Questions) campaign directs audiences to for additional tips and health information.

06-03-2011 01:26 (EDT)